Out of the Garden: Toys and Children's Culture in the Age of TV Marketing
By Stephen Kline. Verso Press, 1997. $23.99
Out of the Garden offers an in-depth history of marketing to children. In this book, Stephen Kline explores the rise of children's mass media, and the pivotal role played by television in changing the ways in which marketers target kids. Kline looks at the imagery and appeal of toy commercials and toys themselves, and re-examines the debates surrounding the cultural effects of television.
Out of the Garden can be ordered through TheatreBooks, or by phoning 1-800-361-3414; or through Chapters-Indigo.
