By Anne Sutherland and Beth Thompson. McGraw-Hill, 2000. $34.99

This book explores the dramatic impact that "Generation Y" Canadian kids have on their families' purchasing power?and on Canadian commerce, as marketers scramble to capitalize on this sought-after demographic. Kidfluence outlines the role of kids in business; shares expert views from across Canada and the U.S.; and offers solid information on the spending power of today's kids.

Kidfluence can be ordered through TheatreBooks, or by phoning 1-800-361-3414; or through Chapters-Indigo.

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