Citizenship, Power and Governance

Students will be expected to demonstrate an understanding of the rights and responsibilities of citizenship and the origins, functions and sources of power, authority and governance.

• identify and critically examine the rights and responsibilities of individual citizens in a local, national and global context
• identify types of prejudice and stereotyping and its social and individual consequences

Lessons

Media Kids

Put Downs

Prejudice and Body Image

Images of Learning: Elementary

TV Stereotypes

Stereotyping and Bias: The Three Little Pigs and the Big Bad Wolf

Sheroes and Heroes

Villains, Heroes and Heroines

What's in a Word?

MNet Special Initiatives

Cybersense and Nonsense: The Second Adventure of the Three CyberPigs

Culture and Cultural Diversity

Students will be expected to demonstrate an understanding of the concept of culture, the diversity of culture, and views of the world, recognizing the similarities and differences resulting in various cultural perspectives.

• describe how culture is preserved and transmitted

Lessons

The Broadcast Project

A Day in the Life

Elections and the Media

Advertising All Around Us

Analyzing the News: Introduction

Teaching TV: Television as a Story Teller

Teaching TV: Learning With Television

The Anatomy of Cool

Global Connections

Students will be expected to demonstrate an understanding of global connections and the causes, consequences and possible solutions to global issues.

• explore how decisions made in one country can impact on other countries around the world
• identify concerns, standards, issues and conflicts related to universal human rights
• examine and describe the effects of changing technologies on the global economy
• demonstrate how thinking globally and acting locally can impact on global issues

Lessons

Media Literacy for Development & Children's Rights

Groups and Institutions

Students will be expected to demonstrate an understanding of how groups and institutions are formed, what controls and influences them, how they interact with individuals and cultures, and how they are maintained and changed.

• describe how groups and institutions influence people and society
• describe how people influence groups and institutions

Lessons

Advertising All Around Us

Analyzing the News: Introduction

What's in a Word?

Do You Believe This Camel?

Thinking Like a Tobacco Company: Grades 4–6

Kids, Alcohol and Advertising: Messages About Drinking

Kids, Alcohol and Advertising: Young Drinkers

Kids, Alcohol and Advertising: Understanding Brands

Kids, Alcohol and Advertising:  Interpreting Media Messages

”He Shoots, He Scores”: Alcohol Advertising and Sports

“Who’s On First”: Alcohol Advertising and Sports

You've Gotta Have a Gimmick!

Looks Good Enough to Eat

Co-Co’s Adversmarts

Elections and the Media

Thinking About Television and Movies

Create a Youth Consumer Magazine

Taking Charge of TV Violence

Reporter for a Day

Creating a Marketing Frenzy

Individual Development and Identity

Students will be expected to demonstrate how personal development and identity are shaped by society and how individuals help shape society.

• describe ways in which advertising and the media can influence an individual’s perception of self, the world, and consequent behavior
• examine the influence of peers on one’s individual actions
• discuss why and how stereotyping, discrimination, and pressures to conform can emerge and how that affects an individual

Lessons

Advertising All Around Us

Analyzing the News: Introduction

The Anatomy of Cool

Comic Book Characters

Cop Shows

Do You Believe This Camel?

Elections and the Media

Freedom to Smoke

Gender Stereotypes and Body Image

Humour on Television

Image Gap

Images of Learning: Elementary

Kids, Alcohol and Advertising: Messages About Drinking

Kids, Alcohol and Advertising: Young Drinkers

Kids, Alcohol and Advertising: Understanding Brands

Kids, Alcohol and Advertising:  Interpreting Media Messages

”He Shoots, He Scores”: Alcohol Advertising and Sports

“Who’s On First”: Alcohol Advertising and Sports

Media Kids

Online Marketing to Kids: Protecting Your Privacy

Online Marketing to Kids: Strategies and Techniques

Reporter for a Day

Packaging Tricks

Put Downs

Sheroes and Heroes

Taking Charge of TV Violence

The True Story

Stereotyping and Bias: The Three Little Pigs and the Big Bad Wolf

Co-Co’s Adversmarts

Individuals, Societies and Economic Choices

Students will be expected to demonstrate the ability to make economic choices as individuals and as members of society based on their understanding of economic concepts, principles and systems.

• identify various factors that influence consumer choice

Lessons

Advertising All Around Us

The Anatomy of Cool

Creating a Marketing Frenzy

Create a Youth Consumer Magazine

Co-Co’s Adversmarts

Do You Believe This Camel?

Freedom to Smoke

Kids, Alcohol and Advertising: Messages About Drinking

Kids, Alcohol and Advertising: Young Drinkers

Kids, Alcohol and Advertising: Understanding Brands

Kids, Alcohol and Advertising:  Interpreting Media Messages

”He Shoots, He Scores”: Alcohol Advertising and Sports

“Who’s On First”: Alcohol Advertising and Sports

Teachable Moments

The "BadAd" Essay Writing Contest

People, Place and Environment

Students will be expected to demonstrate an understanding of the interactions among people, places and the environment.

• identify the communication and transportation systems in their province used to move goods, people and ideas, within their communities and beyond
  

Lessons

Advertising All Around Us

Analyzing the News: Introduction