listen, speak, read, write, view, and represent to explore thoughts, ideas, feelings, and experiences

Discover Possibilities

• generate and experiment with strategies that contribute to forming tentative understandings, interpretations and positions

Experiment with Language, Image and Structure

• experiment with language, image and structure to create different effects in particular situations and for particular purposes and audiences

Express Preferences and Expand Interests

• reflect on personal text preferences, identity influences that have contributed to the formation of these preferences and selected strategies that may be used to
• expand interests in tests and text creators expand interests in a range of genres and a variety of texts and text creators, and explain how the content and style of various texts appeal to audiences with particular interests and preferences

Lessons

The Price of Happiness: On Advertising, Image, and Self Esteem

The White Screen: Absent Voices in the Media

Perceptions of Race and Crime

Perceptions of Youth and Crime

Marketing to Teens: Gotta Have It! Designer & Brand Names

The Function of Music

Public Images

You Be the Editor

Who Knows? Your Privacy in the Information Age

How to Analyze the News

Crime in the News

The Broadcast Project

Magazine Production

Popular Music and Music Videos

News Journalism Across the Media: Introduction

Definitions and Comments about the News

The Newspaper Front Page

Radio News

News Journalism Across the Media: Summative Activities

Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Teachable Moments

Photographic Truth in the Digital Era

listen, speak, read, write, view, and represent to comprehend literature and other texts in oral, print, visual and multimedia forms, and respond personally, critically, and creatively

Discern and Analyze Content

• describe the text creator's purpose, and describe the target audience
• analyze elements or causes present in the communication situation surrounding a text that contribute to the creation of the text
• explain how understanding the interplay between text and its context can influence an audience to appreciate a text from multiple perspectives
• identify the impact that personal context – experience, prior knowledge – has on constructing meaning from text

Understand and Interpret Content

• compare the personality traits, roles, relationships, motivations, attitudes, values and archetypal qualities, when appropriate, of characters developed/persons presented in literature and other texts
• analyze visual and aural elements, and explain how they contribute to the meaning of texts

Use Reference Strategies and Reference Technologies

• use a variety of appropriate reference strategies and references technologies to aid understanding
• create and use own reference materials to aid understanding

Relate Form, Structure and Medium to Purpose, Audience and Content

• identify and describe audience factors that may have influenced a text creator's choice of form and medium
• analyze the effect of medium on message

These outcomes can be found in many lessons available from the Lesson Library, including:

Selling Tobacco

Tobacco Advertising in Canada

Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Marketing to Teens: Introduction

Marketing to Teens: Marketing Tactics

Marketing to Teens: Parody Ads

Marketing to Teens: Alternate Ads

Marketing to Teens: Gender Roles in Advertising

Marketing to Teens: Gotta Have It! Designer & Brand Names

Kellogg Special K Ads

Hype!

The Blockbuster Movie

Movie Heroes and the Heroic Journey

Advertising and Male Violence

Magazine Production

News Journalism Across the Media: Introduction

Definitions and Comments about the News

The Newspaper Front Page

Radio News

News Journalism Across the Media: Summative Activities

Television Broadcast Ratings

The Broadcast Project

Scripting a Crime Drama

Viewing a Crime Drama

Comparing Crime Dramas

Violence on Television

Broadcasting Codes

Teachable Moments

Helping Students Understand the Mediated Communications of News of War

Relate Elements, Devices and Techniques to Created Effects

• explain how various textual elements and stylistic techniques contribute to the creation of atmosphere, tone and voice
• analyse the use of irony and satire to create effects in print and nonprint texts
  
• explain the contribution of motif and symbol to controlling idea and theme
  
• analyze persuasive techniques used in a variety of print and nonprint texts

Lessons

Camera Shots

Marketing to Teens: Marketing Tactics

Marketing to Teens: Parody Ads

Kellogg Special K Ads

Hype!

Political Cartoons

The Function of Music

Popular Music and Music Videos

Movie Heroes and the Heroic Journey

Advertising and Male Violence

Sex in Advertising - Lesson

Selling Tobacco

Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Teachable Moments

Captive Audience

And Now a Word from Our Sponsor...

Bad Ads Essay Writing Contest

• identify and consider personal moral, ethical and cultural perspectives when studying literature and other texts; and reflect on and monitor how perspectives change as a result of interpretation and discussion
• respond personally and analytically to ideas developed in literature and other texts; and analyse the ways in which ideas are reflected in personal and cultural opinions, values, beliefs and perspectives
• identify and examine ways in which cultural and societal influences are reflected in a variety of Canadian and international texts

Lessons

The Price of Happiness: On Advertising, Image, and Self Esteem

Perceptions of Race and Crime

Perceptions of Youth and Crime

The Resource Racket: A Global Perspective on Resources and Consumption

Exposing Gender Stereotypes

Learning Gender Stereotypes

The Impact of Gender Role Stereotypes

Evaluate the Verisimilitude, Appropriateness and Significance of Print and Nonprint Texts

• identify criteria to evaluate the effectiveness of texts, monitor the effectiveness of the criteria, and modify the criteria as needed
• analyze and assess images in print and nonprint texts in terms of created reality and appropriateness to purpose and audience
• assess the significance of a text's theme or controlling idea, and the adequacy, relevance and effectiveness of its supporting details, examples of illustrations and content in general

Appreciate the Effectiveness and Artistry of Print and Nonprint Texts

• use terminology appropriate to the forms studied for discussing and appreciating the effectiveness and artistry of a variety of text forms
• describe the effectiveness of various texts, including media texts, for presenting feelings, ideas and information, and for evoking response

Lessons

Selling Tobacco

Tobacco Advertising in Canada

Perceptions of Race and Crime

Perceptions of Youth and Crime

Bias in the News

Fact Versus Opinion

How to Analyze the News

Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Teachable Moments

Photographic Truth in the Digital Era

Bad Ads Essay Writing Contest

listen, speak, read, write, view, and represent to manage ideas and information

Plan Inquiry or Research, and Identify Information Needs and Sources

• identify and predict the usefulness of information sources intended to fill gaps between prior knowledge and required information

Evaluate Sources, and Assess Information

• reflect on and describe strategies for evaluating information sources and for detecting bias and for quality; and select, monitor and modify strategies as needed to evaluate sources and detect bias
  
  
• assess information sources for credibility and for appropriateness to purpose, audience and presentation form
  
  
• assess the accuracy, completeness and currency of information selected from sources; and assess the relevance and appropriateness of the information to purpose
  
  
• identify and describe possible biases of sources and describe the possible effects of such biases on the credibility of information

Lessons

Deconstructing Web Pages

ICYouSee: A Lesson in Critical Thinking

Thinking About Hate

Hoax? Scholarly Research? Personal Opinion? You Decide!

Backgrounders

Evaluating Internet Research Sources

Evaluating Internet-Based Information:
A Goals-Based Approach

How to Search the Internet Effectively

Quick Tips for Authenticating Online Information

Teachable Moments

Tale of Two Cities

listen, speak, read, write, view and represent to create oral, print, visual and multimedia texts, and enhance clarity and artistry of communication

Assess Text Creation Context

• reflect on the purposes for text creation and on own motives for selecting strategies to engage an audience; and consider potential consequences of choices regarding text creation
• address audience factors that affect text creation

Consider and Address Form, Structure and Medium

• select a text form appropriate to the purpose for text creation and consistent with the content to be presented in the text
• explore a variety of structures consistent with form, content and purpose when creating texts
• select an effective medium appropriate to content and context, and explain its use
• understand the concept of convention; and apply it to oral, print, visual and multimedia text forms when appropriate

Develop Content

• take ownership of text creation, by selecting or crafting a topic, concept or idea that is personally meaningful and engaging
  
  
• recognize and assess personal variables and contextual variables that influence the selection of a topic, concept or idea; and address these variables to increase the likelihood of successful text creation
  
  
• establish a focus for text creation, and communicate scope by framing an effective controlling idea or describing a strong unifying effect

Use Production, Publication and Presentation Strategies and Technologies Consistent with Content

• meet particular production, publication and display requirements for print texts
  
  
• match presentation materials, strategies and technologies to purpose, audience and situation

Lessons

Create a Youth Consumer Magazine

Magazine Production

Scripting a Crime Drama

Television Broadcast Ratings

Images of Learning: Secondary

Marketing to Teens: Introduction

Marketing to Teens: Marketing Tactics

Marketing to Teens: Talking Back

Marketing to Teens: Parody Ads

Marketing to Teens: Alternate Ads

Marketing to Teens: Gender Roles in Advertising

Marketing to Teens: Gotta Have It! Designer & Brand Names

Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

News Journalism Across the Media: Summative Activities

Video Production of a Newscast

listen, speak, read, write, view and represent to respect, support and collaborate with others

Use Language and Image to Show Respect and Consideration

• analyze and describe language and image; used in literature and other texts to convey respectful and considerate, or disrespectful and inconsiderate, perspectives and attitudes
• analyze and describe positive or negative portrayals of characters in literature and persons in life, and be sensitive to the feelings of others
• analyze behavioural expectations of a communication situation, explain how verbal and nonverbal communication contributes to the inclusion or exclusion of individuals involved in a communication situation, and use verbal and nonverbal communication that is inclusive of other individuals

Appreciate Diversity of Expression, Opinion and Perspective

• explain how selected works of literature and other print and nonprint texts convey, shape and, at times, challenge individual and group values and behaviours
  
  
• analyze the relationship between a text creator's ideas and opinions and his or her underlying assumptions

Lessons

The White Screen: Absent Voices in the Media

Too White: Minority Representation in the Media

Sex in Advertising - Lesson

The Pornography Debate: Controversy in Advertising

Broadcasting Codes

Violence on Television

Bias

Bias in the News

The Price of Happiness: On Advertising, Image, and Self Esteem

Crime Perceptions Quiz

Perceptions of Youth and Crime

Perceptions of Race and Crime

Public Images

Advertising and Male Violence

Images of Learning: Secondary