Paul Scott asks the sales rep why he needs that information. As he is paying cash, no information should be required. At most a name and address may be needed for warranty information, but this usually goes directly to the manufacturer. The sales rep may say the store wants to put Paul on its mailing list so Paul can be told about sales. Then Paul can decide whether or not he wants to be on the list. Under no circumstances is employment information required.

Trisha Jones tells her mother to complete the form with Mrs. Jones's name and address so she can be notified if the product is ever recalled. The rest of the information is optional. If Trisha's mother does not want her name on a marketing list, she can write a letter to send along with the warranty card, explaining that she does not wish to participate in any marketing programs and asking that her name not be placed on such lists.

Anthony Ortiz should not have looked up the record of Liz's boyfriend. The record is personal information that only Anthony and his manager should have access to. Mr. Ross should explain the confidentiality of these records to Anthony and Liz and tell them firmly that they should not have looked up the file. Mr. Ross might also call a staff meeting and explain the issues to his employees.

Sara Chen acknowledges that Fashion's mailing list is rented to other companies, and apologizes for any inconvenience it may have caused. She says that Fashion, Inc. offers consumers a chance to "opt out" of these lists and offers to send a form. Sara sends a memo to the catalogue department and suggests that they put an opt out insert into their next catalogue.

Rick Soloman takes the form to his dad (mother, boss, older sister) and asks why the information is needed. (Or he could call the company itself.) When he learns about the records kept by credit bureaus, he decides to send away for his credit record to see what information is already in it. He may find that there are several Rick Solomons and some of the information requested (such as Social Insurance number) is to make sure the correct record is checked. He understands the need for the names of his bank and his employer.