Alcohol Advertising - Letter to Parents
Dear Parents or Guardians,
As part of our unit on alcohol advertising, we are looking at how alcohol companies use sports and sporting events to promote their products and how attitudes and beliefs about drinking may be influenced by this form of advertising.
For homework, students have been asked to research the sports teams and activities sponsored by one of the following breweries: Anheuser-Busch, Adolph Coors Co., Molson Breweries, Miller Brewing Company or Labatt. In order to do this, they will be conducting online searches and may have to visit company Web sites for more information.
It is recommended that an adult member of the family sit with your child while he or she conducts this research. For those of you who have filtering software, you may wish to temporarily disable your filter in order to access these brewers' Web sites.
Please sign below to confirm that you have received this message and have your child return it to me.
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Parent's Signature
