Three popular methods of marketing foods are Premiums, Sweepstakes, and Kids Clubs.
| 1) Premiums are "free" gifts that you get when you buy the product. They might be stickers or candy in a box of cereal, or bigger gifts that you can get when you collect and mail in a specific number of "proofs of purchase" from a product.
2) Sweepstakes are contests that you can enter to win great prizes. Many advertisers put the contest details on the inside of the package, so that you have to buy the package first, in order to enter.
3) Kids Clubs encourage kids to join a club that is connected to a food product. They usually offer membership cards, newsletters, and special offers to club members. |
Ask yourself, "How are these effective in marketing food products?"
Source: Adapted with permission from A Practical Guide for Parents: Advertising, Nutrition and Kids, a guide created by The Children's Advertising Review Unit (CARU) and The International Food Council (IFIC)
